With an increasing number of consumers shopping via smartphones and tablets, providing a seamless mobile experience can significantly impact your sales and customer satisfaction.
Mobile Commerce
The shift towards mobile commerce is undeniable. In the United Kingdom, mobile commerce sales are projected to account for 62% of all retail sales by 2027, up from 56% in 2018. Similarly, global mobile e-commerce sales revenue reached $2.07 trillion in 2024, marking a 21.1% year-over-year increase. These statistics underscore the growing dominance of mobile shopping and the critical need for businesses to adapt.
User Experience
User experience (UX) plays a pivotal role in mobile commerce success. Studies reveal that 52% of users are less likely to engage with a company due to a poor mobile experience. Ensuring your webstore navigates smoothly on mobile devices can significantly enhance user engagement and sales.
Preview and Optimise
On the Merchr Hub, you can easily preview how your webstore looks on mobile devices. Simply click on ‘Theme’, then select ‘Edit Layout’. From there, you’ll be able to toggle between desktop and mobile views, giving you the opportunity to see how your store’s design and layout appear across different screens. This feature allows you to ensure that your mobile experience aligns with your expectations, providing valuable insights into how your store might appear to visitors on smartphones and tablets.
SEO
Making sure your webstore works on mobile can also help your SEO (search engine optimisation) as search engines favour mobile-friendly websites in their rankings. Search engines like Google have adopted a mobile-first indexing approach, which means they prioritise the mobile version of your website when determining search rankings. If your site is mobile-friendly and provides a smooth browsing experience, search engines are more likely to rank it higher.
Conclusion
Optimising your webstore for mobile devices is no longer optional; it’s essential for staying competitive in the evolving e-commerce landscape. By focusing on mobile commerce trends, enhancing user experience, and previewing your site, you can ensure your webstore meets the expectations of today’s mobile-savvy consumers.
