Merch for Podcast Hosts, What to Sell and How to Promote It

Your voice connects with thousands, so why not let your merch do the same?

For podcast hosts, merchandise is more than just extra income. It’s a way to turn listeners into loyal superfans and keep your brand top of mind, even when the mic is off. And with Merchr, it’s easy to set up a merch store that runs in the background while you focus on content.

🛍️ What Kind of Merch Should Podcasters Sell?

Keep it on-brand, listener-friendly, and low-effort. Here are proven ideas that work across podcast genres:

  • Catchphrase Tees – If your show has an inside joke or recurring quote, print it loud and proud.

  • Mugs for Morning Listeners – Coffee and podcasts go hand-in-hand. Add your logo or a listener shoutout.

  • Tote Bags – Great for book or lifestyle podcasts, practical and stylish.

  • Notebooks – Low-cost, high-appeal items your fans can use daily.

 

📣 How to Promote Without Being Pushy

You don’t need to go full QVC. Just build it into your show rhythm and digital content:

  • Mention your merch during your intro or outro

  • Add a store link in your show notes and bio

  • Pin a product post on your socials

  • Use merch giveaways to boost engagement

  • Let fans model your merch (ask for pics and shout them out)

With Merchr, you won’t need to worry about production, packing or delivery, we’ll handle it all.

Ready to launch your podcast merch? Set up your free store today

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Merchr is a fully integrated product and design hub which enables anyone to publish customised products onto their own store.

Users profit by selling their merch collection to their supporters without the hassle of inventory, printing and shipping.

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