You’ve made your merch, now you need to tell everyone about it! Designing and creating your own merch collection was the easy bit, so let’s talk about marketing it.
We’re sure your friends and family know it’s available, but who else does? A little bit of marketing can go a long way to ensure everyone knows your amazing merch is available and ready to buy… so shout it from the rooftops!
Our Top Marketing Tips
Brand story and storytelling
Tell the story of your merch. Think of how you designed it, what you had in mind, what message you wanted to convey through your merch, who you want your merch to resonate with, what passion lies beneath your merch? Telling your potential customers of how your merch came about can entice them into buying into your brand, not just your products!
Social media
We don’t need to be the ones to tell you just how powerful social media is. If you’re using it for just your personal life or on a professional level, you can use it to harness the power of your merch. Social media channels such as Facebook, Instagram, YouTube, TikTok, etc. can all be used to boast about your available merch collection, which channel(s) you use is up to you! You should ask yourself, where do your fans and followers engage with you the most? Which channels are you most comfortable using? What channels are going to effectively display your merch to the right people.
Advertising
If you want to go all out, you could start advertising your merch. Advertising stretches across many channels and platforms from google ads, paid social media, out-of-home, and traditional outlets such as magazine and radio. Choosing a platform to advertise on will depend on your budget, your reach and how big you want to scale your print on demand business. Advertising is a great way to attract new customers and can boost your brand awareness.
Email Marketing
Start thinking about an email marketing plan whereby you can send your customers emails regarding new products you add to your store. This is a great way to engage with your current customers and inform them of your newest available merch.
Putting a little time and effort into the marketing of your merch is necessary to successfully sell and profit from the merch you’ve published to your store. Whether you are using Merchr as a means for your merchandise strategy or leading your print-on-demand side hustle, there are many marketing strategies and tactics, we have only mentioned a mere few, that can help you grow and sell.
