How to Use Customer Feedback to Improve Your Merch Store

Your customers are your best critics and your best consultants.

Feedback is the key to building a store that keeps people coming back. The good news? It’s never been easier to gather insights and use them wisely.

📥 Where to Collect Feedback

Here are simple ways to hear from your audience:

  • Post-Purchase Reviews – Ask buyers what they loved (or didn’t).

  • Social Media Polls – Quick yes/no or A/B polls on designs, colours, or slogans.

  • Email Surveys – Short and sweet works best, 5 questions max.

  • Comment Sections – Watch for patterns in your replies and DMs.

  • Support Tickets – If people are contacting you, track what they say.

Merchr automatically manages order and shipping, but how your store performs depends on how closely you listen.

📊 What to Look For

Pay attention to:

  • Best-selling colours or styles

  • What people ask for that you don’t offer

🧠 Pro Tip: If a product’s not selling, change the title or description first, don’t scrap it immediately.

🔁 How to Act on Feedback

Turn insights into action with small, effective changes:

  • Update mockups on social media to reflect real-life use

  • Keep existing size charts or care instructions in your product descriptions

  • Post top reviews on social media

The more your store reflects your audience, the more it will grow.

Want help upgrading your store based on feedback? We’re here to help

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Merchr is a fully integrated product and design hub which enables anyone to publish customised products onto their own store.

Users profit by selling their merch collection to their supporters without the hassle of inventory, printing and shipping.

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