What is Merch?
Merchandise, is something many corporate businesses and entrepreneurs model their business on when trying to grow.
Merch can range from cups, clothing, office supplies, and more, and are typically designed to show a brand name, logo, slogan, or a promotion of some sort.
Selling Merch
Selling merch has become very common. Here are some tips to help you start and ensure your merchandise is successful:
1. Identify the Audience for Your Custom Merch
There are many products you can use for your merch business. You must think deeper about your audience so that you will offer something they need.
Let’s say you want to design a T-shirt for your merchandise range, then you need to research these;
-Who will order your custom T-shirts?
-Where and how do you interact with them?
-Why do they value you?
The answer to these questions will inform you of your prospects and the challenges to the success of your T-shirt.
2. Create a Unique and Fantastic Design for Your Merch
You should use the information you got from your research to create a unique and fantastic custom design that you will print on your chosen merch products.
Get creative and brainstorm concepts that will resonate with your audience.
Think of the styles, colours, and varieties that you can create.
Use contrasting elements to enhance your design.
Research trends to see what is selling.
Your design can be fonts, images, patterns, your logo or a combination of all these made in an appealing way.
Your design is one of the most important factors in your merch business.
3. Upload Your Designs to Merchr
Now that you have the perfect design and a suitable product for your merch, it’s time to bring them together. Or should we say, time for Merchr to bring them together.
Merchr is cost-effective and environmentally friendly and can print on the product in a sustainable way. With the latest advances in ink and printing technology, your merchandise can be created sustainably.
4. Promote and Advertise
Once you have accomplished all this and your product is ready, it’s time to launch your campaign.
The research you did initially has informed you on where and how best to reach your audience, all you have to do now is showcase your merch to them.
We suggest using engaging content that generates interest and adds excitement to get your audience to notice and want your branded and customised merch. You can also utilise interesting visuals, posts, and publications to get interactions and advertise on the platforms that work for you, whether its social media, email or traditional outlets.
5. Logistics
You can leave the logistics to us. When your customers buy an item from your online store, we get to printing and packaging in record time. We then ship the item(s) direct to your customer within 24 hours and leave you to do you.
