How to Build a Merch Collection for Music Festivals (and Make it Sell)

Music festivals aren’t just about the music, it’s about the moment and making memories. Great merch is how those memories live on long after the final set. Whether you’re a band or solo artist, building your own merch collection is more than a creative outlet; it’s a powerful way to promote your brand and boost your income. With Merchr, you can launch a custom collection in minutes no minimum orders, no fees and no stock hassles.

Today’s fans want merch that is more than just a logo on a shirt; they want something exciting and creative. It needs to be wearable, comfortable, and most importantly, something they’re excited to show off.

So, how do you build a collection that turns heads and drives sales?

1. Understand Your Audience

Before you start designing your products, ensure you do some research and understand your audience. Are your buyers Gen Z fans, wanting bold, out-there merch? What sort of products would they be most interested in purchasing?

Look at what’s working for other bands, artists, and festivals. What styles are fans wearing on social media? What items are selling out first? When your designs align with your audience’s vibe, they’re far more likely to purchase.

 

2. Select Your Products & Create Bold Designs

Think practically and creatively. People want merch that’s lightweight, breathable, and fun, like tees, tanks, tote bags and hats. Consider what people will wear at the festival and beyond.

 

When it comes to the design:

Use bold, eye-catching visuals that pop in photos
Match the style to the festival’s aesthetic
Don’t be afraid to stand out – make it something they can’t get anywhere else

With Merchr, you can offer your designs on as many product colours as you like. Want to add a personal touch? Enable customisable text, where fans can choose their own name, colours, or phrases.

 

3. Set Your Pricing & Maximise Profit

With Merchr, you control your pricing, which means you control your profit. Offer a variety of items at different price points to suit different budgets. For example:

Affordable items: stationery
Mid-range: T-shirts, hats, totes
Premium: Limited-edition hoodies

You can even run limited drops or bundle deals to drive urgency and boost sales.

 

4. Promote Your Merch Early

It’s important you advertise your merchandise collection online before the events to create awareness and excitement for your products. Start promoting early with:

Sneak peeks and countdowns on social media
Behind-the-scenes design content to build hype

 

Let’s create your merchandise range! Get started here, it doesn’t take long to get set up and to start selling! 🛍️

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Merchr is a fully integrated product and design hub which enables anyone to publish customised products onto their own store.

Users profit by selling their merch collection to their supporters without the hassle of inventory, printing and shipping.

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