For many local bands, touring is the go-to way to sell merch. But you don’t need to be on the road to get your music and your brand into the hands of fans. With the right digital approach, you can turn your merch table into an online storefront that works 24/7.
Why Merch Matters More Than Ever
Merch isn’t just about extra income it’s a way to connect with fans on a deeper level. Every T-shirt worn, poster hung, or mug sipped from is a mini-billboard for your music. Your merch can still keep your band visible and help build loyalty.
1. Set Up an Online Store
Instead of lugging boxes of shirts from gig to gig, create a simple online shop through a print-on-demand platform like Merchr. You can:
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Upload your designs once.
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Let fans order whenever they want.
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Skip bulk orders and storage costs every item is printed and shipped on demand.
Pro Tip: Link your store in all your bios (Instagram, TikTok, Bandcamp, Spotify artist page) so fans never have to hunt for it.
2. Release Merch Like You Release Music
Think of merch drops as you would an EP release make it an event.
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Tie designs to singles or album art.
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Release limited editions to create urgency.
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Pair a merch launch with a livestream gig or listening party.
This keeps your merch fresh and gives fans a reason to check back regularly.
3. Use Social Media Like a Merch Stall
Treat your Instagram, TikTok, or YouTube like a virtual merch table:
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Post short videos showing your merch being unboxed or worn.
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Encourage fans to share photos of themselves in your gear.
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Run giveaways to boost engagement.
4. Collaborate with Local Creatives
Partner with local graphic designers, illustrators, or photographers to create unique merch.
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Artists get exposure.
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Fans get something that feels one-of-a-kind.
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You get to support your local creative community.
Final Thoughts
You don’t need a national tour to make merch work for you. By selling online, creating excitement with launches, and using social media to connect, you can keep your fans engaged and your band’s name out there all without leaving home.
Ready to get started?
Open your free Merchr store today and give your fans a way to support you anytime, anywhere.
